London Athletics 2017
Creative direction and creation of a set of animations for London Athletics 2017.
Made from still images, these were cut out and animated to give a 3d feel. This gives a surreal super slow-motion feel. Subtle camera moves against the stylised gradient backdrop giving depth and scale and trails added to symbolise speed and movement. The trails were made of candle smoke trails shot against black.
Set in the London Athletics branding colours.